The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Year of publication: |
2024
|
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Authors: | Chen, Lu ; Sokolovskiy, Konstantin ; Zhang, Mengze ; Kolosova, Olga |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 6, p. 702-716
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Subject: | Application | company | customer | marketing | video | China | Russland | Russia | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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