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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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Konsumentenverhalten
1,996
Brand management
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686
Relationship marketing
428
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427
Brand
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Grewal, Dhruv
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9
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5
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5
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5
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5
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5
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of the Academy of Marketing Science
Psychology & marketing
The journal of product & brand management
Journal of business research : JBR
2,091
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
741
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
480
Asia Pacific journal of marketing and logistics
408
European journal of marketing : EJM
381
Journal of travel and tourism marketing
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Tourism management : research, policies, practice
373
Journal of marketing research : JMR
357
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of marketing management : MM
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of marketing communications
318
Journal of retailing
314
Cogent business & management
308
Journal of marketing
305
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The international review of retail, distribution and consumer research
296
The journal of consumer marketing
296
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
269
The journal of services marketing
269
Journal of business ethics : JOBE
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
262
Young consumers : insight and ideas for responsible marketers
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
2,124
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1
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
2
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
3
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
4
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
5
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
6
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
7
Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan
;
Hinze, Tobias
;
Völckner, Franziska
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 449-469
Persistent link: https://www.econbiz.de/10015047781
Saved in:
8
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
9
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
10
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
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