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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising effects
Brand image
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Markenimage
Konsumentenverhalten
1,320
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568
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568
Relationship marketing
321
Beziehungsmarketing
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Guzman, Francisco
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7
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5
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Brasel, S. Adam
4
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4
Cole, Catherine A.
4
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4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of business research : JBR
2,152
Journal of retailing and consumer services
1,967
International journal of consumer studies
768
International journal of hospitality management
751
Psychology & marketing
748
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
The journal of brand management : an international journal
484
European journal of marketing : EJM
417
Asia Pacific journal of marketing and logistics
415
Journal of advertising research
388
Journal of marketing research : JMR
382
Journal of travel and tourism marketing
378
Tourism management : research, policies, practice
373
Journal of marketing communications
366
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Journal of marketing management : MM
350
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
336
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
326
Journal of retailing
320
Journal of marketing
319
Marketing letters : a journal of research in marketing
319
Cogent business & management
309
International journal of retail & distribution management
301
Journal of consumer behaviour : an international research review
301
The journal of consumer marketing
300
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
293
Journal of advertising : official publication of the American Academy of Advertising
290
International journal of contemporary hospitality management
277
International journal of advertising : the quarterly review of marketing communications
274
Journal of business ethics : JOBE
274
Marketing intelligence & planning
274
The journal of services marketing
270
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
268
Technological forecasting & social change : an international journal
268
International journal of advertising : the review of marketing communications
266
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ECONIS (ZBW)
1,445
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1
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1,445
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
8
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
9
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
10
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
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