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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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Konsumentenverhalten
1,310
Brand management
560
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560
Relationship marketing
319
Beziehungsmarketing
318
Brand
288
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285
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208
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207
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162
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1,402
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Grewal, Dhruv
10
Guzman, Francisco
10
Bagozzi, Richard P.
9
Griskevicius, Vladas
9
Wyer, Robert S.
8
Khare, Arpita
7
Kumar, V.
7
Park, C. Whan
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Hagtvedt, Henrik
6
Krishna, Aradhna
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Duhachek, Adam
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Hamilton, Rebecca W.
5
Haws, Kelly L.
5
Homburg, Christian
5
Kervyn, Nicolas
5
Kramer, Thomas
5
Kumar, Amit
5
Malone, Chris
5
Monroe, Kent B.
5
Phau, Ian
5
Saad, Gad
5
Sharma, Piyush
5
Ariely, Dan
4
Barone, Michael J.
4
Biswas, Dipayan
4
Brasel, S. Adam
4
Chandon, Pierre
4
Cole, Catherine A.
4
Dahl, Darren W.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Fetscherin, Marc
4
Folkes, Valerie S.
4
Grappi, Silvia
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of business research : JBR
2,083
Journal of retailing and consumer services
1,947
International journal of consumer studies
755
International journal of hospitality management
741
Psychology & marketing
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
473
Asia Pacific journal of marketing and logistics
407
European journal of marketing : EJM
380
Journal of travel and tourism marketing
374
Tourism management : research, policies, practice
364
Journal of marketing research : JMR
356
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of marketing management : MM
328
Journal of retailing
312
Journal of marketing communications
311
Cogent business & management
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Journal of marketing
305
Marketing letters : a journal of research in marketing
301
International journal of retail & distribution management
294
The journal of consumer marketing
294
The international review of retail, distribution and consumer research
292
Journal of fashion marketing and management
290
Journal of consumer behaviour : an international research review
286
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
274
Journal of business ethics : JOBE
267
The journal of services marketing
267
Marketing intelligence & planning
265
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
262
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
261
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
241
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
1,402
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1
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10
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1,402
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
8
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
9
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
10
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
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