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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Markenimage
Konsumentenverhalten
1,313
Brand management
567
Markenführung
567
Relationship marketing
321
Beziehungsmarketing
320
Brand
288
Markenartikel
285
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210
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209
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166
Marketingmanagement
165
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141
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141
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127
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127
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125
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122
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122
Emotion
115
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112
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112
Personality psychology
112
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Experiment
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87
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84
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84
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83
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78
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78
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Entscheidung
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Luxury goods
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11
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1,406
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Guzman, Francisco
11
Grewal, Dhruv
10
Bagozzi, Richard P.
9
Griskevicius, Vladas
9
Wyer, Robert S.
8
Khare, Arpita
7
Kumar, V.
7
Park, C. Whan
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Hagtvedt, Henrik
6
Krishna, Aradhna
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Duhachek, Adam
5
Fetscherin, Marc
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Hamilton, Rebecca W.
5
Haws, Kelly L.
5
Homburg, Christian
5
Kervyn, Nicolas
5
Kramer, Thomas
5
Kumar, Amit
5
Malone, Chris
5
Monroe, Kent B.
5
Saad, Gad
5
Schwarz, Norbert
5
Sharma, Piyush
5
Veloutsou, Cleopatra
5
Winterich, Karen Page
5
Ariely, Dan
4
Barone, Michael J.
4
Biswas, Dipayan
4
Brasel, S. Adam
4
Chandon, Pierre
4
Cole, Catherine A.
4
Dahl, Darren W.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of business research : JBR
2,006
Journal of retailing and consumer services
1,950
International journal of consumer studies
757
International journal of hospitality management
741
Psychology & marketing
686
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
471
Asia Pacific journal of marketing and logistics
408
European journal of marketing : EJM
381
Journal of travel and tourism marketing
370
Tourism management : research, policies, practice
364
Journal of marketing research : JMR
357
Journal of marketing management : MM
334
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of retailing
314
Journal of marketing communications
312
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The journal of consumer marketing
296
Journal of marketing
294
Cogent business & management
293
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
The international review of retail, distribution and consumer research
277
International journal of contemporary hospitality management
274
Marketing intelligence & planning
269
The journal of services marketing
269
Journal of business ethics : JOBE
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
243
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
242
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
1,406
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
8
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
9
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
10
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
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