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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Designation of origin"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Designation of origin
Herkunftsbezeichnung
Markenimage
Konsumentenverhalten
1,054
Brand management
492
Markenführung
492
Brand
259
Markenartikel
257
Beziehungsmarketing
156
Relationship marketing
156
USA
125
United States
124
Social Web
103
Social web
103
Advertising effects
99
Werbewirkung
99
Personality psychology
97
Persönlichkeitspsychologie
97
Emotion
94
Internet marketing
87
Online-Marketing
87
Experiment
84
Theorie
77
Theory
77
Luxury goods
74
Luxusgüter
74
China
69
Decision
67
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67
Cultural identity
62
Kulturelle Identität
61
Preismanagement
60
Pricing strategy
60
Viral marketing
60
Virales Marketing
60
Advertising
58
Cognition
58
Kognition
57
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23
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1,120
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11
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Article in journal
Case study
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1,131
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10
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English
1,131
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Guzman, Francisco
11
Griskevicius, Vladas
8
Wyer, Robert S.
8
Khare, Arpita
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Park, C. Whan
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Fetscherin, Marc
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Phau, Ian
5
Saad, Gad
5
Schwarz, Norbert
5
Veloutsou, Cleopatra
5
Winterich, Karen Page
5
Ariely, Dan
4
Bagozzi, Richard P.
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
Meng, Juan
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Rothman, Alexander J.
4
Sharma, Piyush
4
Shen, Hao
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
2,099
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
742
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
The journal of brand management : an international journal
483
Asia Pacific journal of marketing and logistics
410
Journal of travel and tourism marketing
385
European journal of marketing : EJM
383
Tourism management : research, policies, practice
374
Journal of marketing research : JMR
357
Management science : journal of the Institute for Operations Research and the Management Sciences
336
Journal of marketing management : MM
334
Journal of retailing
314
Journal of marketing communications
312
Cogent business & management
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Journal of marketing
305
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
300
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
298
The international review of retail, distribution and consumer research
293
Journal of fashion marketing and management
292
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
International journal of contemporary hospitality management
275
Marketing intelligence & planning
272
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
270
Journal of business ethics : JOBE
269
The journal of services marketing
269
Journal of hospitality marketing & management
268
Technological forecasting & social change : an international journal
265
Food policy : economics planning and politics of food and agriculture
255
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
243
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ECONIS (ZBW)
1,131
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1
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1,131
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
8
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
9
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
10
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
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