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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Markenimage
Konsumentenverhalten
1,054
Brand management
491
Markenführung
491
Brand
259
Markenartikel
257
Beziehungsmarketing
156
Relationship marketing
156
USA
125
United States
124
Social Web
103
Social web
103
Advertising effects
99
Werbewirkung
99
Personality psychology
97
Persönlichkeitspsychologie
97
Emotion
94
Internet marketing
86
Online-Marketing
86
Experiment
83
Theorie
77
Theory
77
Luxury goods
73
Luxusgüter
73
China
69
Decision
67
Entscheidung
67
Designation of origin
66
Herkunftsbezeichnung
66
Cultural identity
62
Kulturelle Identität
61
Preismanagement
60
Pricing strategy
60
Viral marketing
60
Virales Marketing
60
Advertising
58
Cognition
58
Kognition
57
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561
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23
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1,119
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10
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Article in journal
Case study
Collection of articles of several authors
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1,129
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10
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2
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English
1,129
Author
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Guzman, Francisco
11
Griskevicius, Vladas
8
Wyer, Robert S.
8
Khare, Arpita
7
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Park, C. Whan
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Fetscherin, Marc
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Phau, Ian
5
Saad, Gad
5
Schwarz, Norbert
5
Veloutsou, Cleopatra
5
Winterich, Karen Page
5
Ariely, Dan
4
Bagozzi, Richard P.
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
Meng, Juan
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Park, Jason Whan
4
Rothman, Alexander J.
4
Sharma, Piyush
4
Shen, Hao
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
2,091
Journal of retailing and consumer services
1,950
International journal of consumer studies
763
International journal of hospitality management
741
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
480
Asia Pacific journal of marketing and logistics
408
European journal of marketing : EJM
381
Journal of travel and tourism marketing
380
Tourism management : research, policies, practice
373
Journal of marketing research : JMR
357
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of marketing management : MM
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of marketing communications
318
Journal of retailing
314
Cogent business & management
308
Journal of marketing
305
Marketing intelligence & planning
304
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The international review of retail, distribution and consumer research
296
The journal of consumer marketing
296
Journal of fashion marketing and management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
274
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
269
The journal of services marketing
269
Journal of business ethics : JOBE
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
262
Young consumers : insight and ideas for responsible marketers
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
1,129
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1
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1,129
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
8
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
9
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
10
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
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