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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Markenimage
Konsumentenverhalten
1,047
Brand management
491
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491
Brand
258
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256
Beziehungsmarketing
156
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156
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Guzman, Francisco
11
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8
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8
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7
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6
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6
Krishna, Aradhna
6
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6
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5
Fetscherin, Marc
5
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5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
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Malone, Chris
5
Saad, Gad
5
Schwarz, Norbert
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Veloutsou, Cleopatra
5
Winterich, Karen Page
5
Ariely, Dan
4
Bagozzi, Richard P.
4
Barone, Michael J.
4
Cole, Catherine A.
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Dhar, Ravi
4
Dimofte, Claudiu V.
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Haws, Kelly L.
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Kenrick, Douglas T.
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Oyserman, Daphna
4
Park, Jason Whan
4
Phau, Ian
4
Rothman, Alexander J.
4
Sharma, Piyush
4
Shen, Hao
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
2,006
Journal of retailing and consumer services
1,950
International journal of consumer studies
757
International journal of hospitality management
741
Psychology & marketing
686
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
471
Asia Pacific journal of marketing and logistics
408
European journal of marketing : EJM
381
Journal of travel and tourism marketing
370
Tourism management : research, policies, practice
364
Journal of marketing research : JMR
357
Journal of marketing management : MM
334
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of retailing
314
Journal of marketing communications
312
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The journal of consumer marketing
296
Journal of marketing
294
Cogent business & management
293
Journal of fashion marketing and management
292
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
The international review of retail, distribution and consumer research
277
International journal of contemporary hospitality management
274
Marketing intelligence & planning
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The journal of services marketing
269
Journal of business ethics : JOBE
267
Technological forecasting & social change : an international journal
265
Journal of hospitality marketing & management
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
243
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
242
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
1,122
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91
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
92
Positioning products through names : effect of sound symbolism on perception of products with blended brand names
Arora, Sunny Vijay
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10014229045
Saved in:
93
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
94
Profile of the political consumer : an international comparative study
Schwalb Helguero, María M.
;
García-Arrizabalaga, Iñaki
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 296-313
Persistent link: https://www.econbiz.de/10014321473
Saved in:
95
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
96
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
97
Shopping intentions during COVID-19 : what can canadian businesses learn to encourage future consumer support?
Puiras, Erika
;
Oliver, Casey
;
Cummings, Shayna
; …
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10014321456
Saved in:
98
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
99
The status quo of Japanese consumers' personal information disclosure : the influence of information control and privacy concerns
Morimoto, Mariko
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014321454
Saved in:
100
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
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