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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~person:"Barone, Michael J."
~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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Donations
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Barone, Michael J.
Griskevicius, Vladas
8
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8
Khare, Arpita
7
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6
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5
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Shen, Hao
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Simpson, Jeffry A.
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Steinhart, Yael
4
Torres, Ivonne M.
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Walker Reczek, Rebecca
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Journal of retailing
2
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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1
Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page
;
Carter, Robert E.
;
Barone, Michael J.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
Saved in:
2
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
Saved in:
3
The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
Saved in:
4
With suspicious (but happy) minds : mood's ability to neutralize the effects of suspicion on persuasion
DeCarlo, Thomas E.
;
Barone, Michael J.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 326-333
Persistent link: https://www.econbiz.de/10003883905
Saved in:
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