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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing communications"
~subject:"Educational achievement"
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Journal of marketing communications
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Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran
;
DelVecchio, Devon S.
;
Childers, Terry L.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
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