Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Year of publication: |
2011
|
---|---|
Authors: | Jae, Haeran ; DelVecchio, Devon S. ; Childers, Terry L. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 3, p. 312-323
|
Subject: | Konsumentenverhalten | Consumer behaviour | Bildungsniveau | Educational achievement | Analphabetismus | Illiteracy | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
-
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma, (2022)
-
Fernandes, Juliana, (2020)
-
Hudders, Liselot, (2016)
- More ...
-
Jae, Haeran, (2011)
-
DelVecchio, Devon S., (2018)
-
Picture–Text Incongruency in Print Advertisements among Low‐ and High‐Literacy Consumers
JAE, HAERAN, (2008)
- More ...