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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Marketing management
Konsumentenverhalten
650
Brand management
142
Markenführung
142
Marketingmanagement
131
Brand image
109
Markenimage
109
Beziehungsmarketing
100
Relationship marketing
100
USA
98
United States
98
Großbritannien
91
United Kingdom
91
Personality psychology
81
Persönlichkeitspsychologie
81
Social Web
79
Social web
79
Emotion
76
Theorie
74
Theory
74
Experiment
70
Marketing
69
Decision
64
Entscheidung
64
Marketing theory
62
Marketingtheorie
62
Advertising effects
57
Brand
57
Werbewirkung
57
Markenartikel
56
Cognition
55
Kognition
55
Internet marketing
51
Online-Marketing
51
Market research
44
Marktforschung
44
Customer satisfaction
43
Kundenzufriedenheit
43
Viral marketing
40
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Undetermined
204
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Article
737
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16
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Article in journal
Aufsatz in Zeitschrift
753
Collection of articles of several authors
17
Sammelwerk
17
Conference paper
9
Konferenzbeitrag
9
Case study
7
Fallstudie
7
Conference proceedings
2
Konferenzschrift
2
Systematic review
1
Übersichtsarbeit
1
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English
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Griskevicius, Vladas
8
Wyer, Robert S.
8
Eisingerich, Andreas B
7
Park, C. Whan
7
Piacentini, Maria
7
Tadajewski, Mark
7
Fitzsimons, Gavan J.
6
Hogg, Margaret K.
6
Krishna, Aradhna
6
Schmitt, Bernd
6
Alba, Joseph W.
5
Belk, Russell W.
5
Gilovich, Thomas
5
Kumar, Amit
5
Michaelidou, Nina
5
Park, Jason Whan
5
Saad, Gad
5
Schwarz, Norbert
5
Veer, Ekant
5
Ariely, Dan
4
Barone, Michael J.
4
Carlson, Jamie
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dibb, Sally
4
Fiske, Susan T.
4
Harris, Lloyd C.
4
Haws, Kelly L.
4
Hewer, Paul
4
Hunt, Shelby D.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
4
Kramer, Thomas
4
Lee, Michelle P.
4
Malone, Chris
4
McKechnie, Sally
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
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Institution
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing management : MM
Journal of business research : JBR
2,247
Journal of retailing and consumer services
1,969
International journal of hospitality management
781
International journal of consumer studies
763
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Applied economics
464
European journal of marketing : EJM
454
Energy economics
436
Asia Pacific journal of marketing and logistics
417
The journal of product & brand management
408
Management science : journal of the Institute for Operations Research and the Management Sciences
400
The journal of brand management : an international journal
394
Technological forecasting & social change : an international journal
378
Tourism management : research, policies, practice
378
Applied economics letters
373
Journal of marketing research : JMR
373
Journal of marketing communications
368
Journal of strategic marketing
368
Industrial marketing management : the international journal for industrial and high-tech firms
361
Journal of marketing
361
Economic modelling
359
Journal of the Academy of Marketing Science
358
Economics letters
348
Cogent business & management
347
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of travel and tourism marketing
330
Journal of international consumer marketing
324
Marketing letters : a journal of research in marketing
318
Journal of retailing
314
Food policy : economics planning and politics of food and agriculture
311
Marketing intelligence & planning
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
306
International journal of retail & distribution management
302
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
301
The American economic review
299
Journal of business ethics : JOBE
297
The international review of retail, distribution and consumer research
296
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Source
All
ECONIS (ZBW)
753
Showing
1
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10
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753
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1
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
2
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
3
Are two reasons better than one? : the role of appeal type in consumer responses to sustainable products
Schons, Laura Marie
;
Sipilä, Jenni
;
Sen, Sankar
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 644-664
Persistent link: https://www.econbiz.de/10011937368
Saved in:
4
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
5
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
6
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
7
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
8
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
9
Can lonely people behave morally? : the joint influence of loneliness and empathy on moral identity
Jiao, Jinfeng
;
Wang, Jing
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 597-611
Persistent link: https://www.econbiz.de/10011937361
Saved in:
10
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
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