Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Year of publication: |
February 2018
|
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Authors: | Varadarajan, Rajan |
Other Persons: | Hunt, Shelby D. (contributor) |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 1/2, p. 71-85
|
Subject: | Market strategy | marketing strategy | marketing theory | resource advantage theory of competition | strategic marketing | Marketingmanagement | Marketing management | Marktmechanismus | Market mechanism | Marketing |
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