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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~person:"Folkes, Valerie S."
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Folkes, Valerie S.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of strategic marketing
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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2
When a product takes on characteristics of the person who created it : sometimes it sounds sweeter
Folkes, Valerie S.
;
Matta, Shashi
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10009719558
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