When a product takes on characteristics of the person who created it : sometimes it sounds sweeter
Valerie S. Folkes; Shashi Matta
| Year of publication: |
2013
|
|---|---|
| Authors: | Folkes, Valerie S. ; Matta, Shashi |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 1, p. 19-35
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Geschlecht | Gender | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009719558