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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Chang, Ching-Hung"
~person:"Chua, Bee-Lia"
~person:"Gau, Roland"
~person:"Ji, Chunli"
~subject:"Brand image"
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Brand image
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Perception
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Brand personality
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Chang, Ching-Hung
Chua, Bee-Lia
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Chen, Zhaoyu
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Han, Heesup
1
John, Deborah Roedder
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Kim, Hyeon-Cheol
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of travel and tourism marketing
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
Saved in:
2
Tourist perceptions of event-sponsor brand fit and sponsor brand attitude
Shu, Shih-Tung
;
King, Brian
;
Chang, Ching-Hung
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011387031
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