The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Year of publication: |
2019
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Authors: | Chua, Bee-Lia ; Kim, Hyeon-Cheol ; Lee, Sanghyeop ; Han, Heesup |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 1, p. 29-42
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Subject: | behavioral intentions | Brand personality | perceived value | self-congruity | sensory experience | sky lounge | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Wahrnehmung | Perception |
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