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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Gau, Roland"
~person:"Wyer, Robert S."
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Gau, Roland
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of travel and tourism marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
3
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Competing for attention : the effects of jealousy on preference for attention-grabbing products
Huang, Xun Irene
;
Dong, Ping
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011707326
Saved in:
2
Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng
;
Sengupta, Jaideep
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
Saved in:
3
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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