Package size and perceived quality : the intervening role of unit price perceptions
Year of publication: |
2014
|
---|---|
Authors: | Yan, Dengfeng ; Sengupta, Jaideep ; Wyer, Robert S. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 1, p. 4-17
|
Subject: | Package size | Unit prize | Quality perceptions | Dual role of price | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Preis | Price | Wahrnehmung | Perception |
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