//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Alba, Joseph W."
~person:"Barone, Michael J."
~person:"Steinhart, Yael"
~subject:"Brand management"
~subject:"Capital income"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Capital income
Consumer behaviour
Marketingmanagement
Konsumentenverhalten
12
Brand image
3
Experiment
3
Markenimage
3
USA
3
United States
3
Emotion
2
Markenführung
2
Product information
2
Produktinformation
2
Psychologie
2
Psychology
2
Viral marketing
2
Virales Marketing
2
Word of mouth
2
Abfallvermeidung
1
Advertising effects
1
Aesthetics
1
Analysis of variance
1
Arrogance
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brands
1
Communications
1
Comparative advertising
1
Confidence
1
Customer service
1
Diffusion of innovations
1
Donations
1
Early adopters
1
Functional
1
Fundraising
1
Gender
1
Geschlecht
1
Image
1
Information behaviour
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
13
Language
All
Bulgarian
German
English
Hungarian
Malay (macrolanguage)
Author
All
Alba, Joseph W.
Barone, Michael J.
Steinhart, Yael
Griskevicius, Vladas
8
Wyer, Robert S.
8
Eisingerich, Andreas B
7
Park, C. Whan
7
Fiske, Susan T.
6
Fitzsimons, Gavan J.
6
Kervyn, Nicolas
6
Krishna, Aradhna
6
Malone, Chris
6
Schmitt, Bernd
6
Gilovich, Thomas
5
Kumar, Amit
5
Noseworthy, Theodore J.
5
Park, Jason Whan
5
Saad, Gad
5
Schwarz, Norbert
5
Alvarez, Claudio
4
Ariely, Dan
4
Cole, Catherine A.
4
Dhar, Ravi
4
Fournier, Susan
4
Haws, Kelly L.
4
Jampol, Lily
4
John, Deborah Roedder
4
Kenrick, Douglas T.
4
Kramer, Thomas
4
Lee, Michelle P.
4
Morwitz, Vicki G.
4
Oyserman, Daphna
4
Rothman, Alexander J.
4
Shen, Hao
4
Simonson, Itamar
4
Simpson, Jeffry A.
4
Walker Reczek, Rebecca
4
Winterich, Karen Page
4
Yoon, Carolyn
4
Campbell, Margaret C.
3
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing
4
Marketing letters : a journal of research in marketing
3
Journal of retailing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Positively useless : irrelevant negative information enhances positive impressions
Shoham, Meyrav
;
Moldovan, Sarit
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011707313
Saved in:
2
Saying no to the glow : when consumers avoid arrogant brands
Munichor, Nira
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10011479194
Saved in:
3
"Share and scare" : solving the communication dilemma of early adopters with a high need for uniqueness
Moldovan, Sarit
;
Steinhart, Yael
;
Ofen, Shlomit
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010485558
Saved in:
4
Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page
;
Carter, Robert E.
;
Barone, Michael J.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
Saved in:
5
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Saved in:
6
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
7
Pleasure principles : a review of research on hedonic consumption
Alba, Joseph W.
;
Williams, Elanor F.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10009719564
Saved in:
8
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
Saved in:
9
Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.
;
Alba, Joseph W.
;
Krishna, Aradhna
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
Saved in:
10
When less is more : consumer aversion to unused utility
Bolton, Lisa E.
;
Alba, Joseph W.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 369-383
Persistent link: https://www.econbiz.de/10009580754
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->