From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Year of publication: |
2013
|
---|---|
Authors: | Park, C. Whan ; Eisingerich, Andreas B ; Park, Jason Whan |
Other Persons: | Schmitt, Bernd (reviewed) ; Fournier, Susan (reviewed) ; Alvarez, Claudio (reviewed) ; Alba, Joseph W. (reviewed) ; Lutz, Richard J. (reviewed) |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 2, p. 269-274
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Parken | Parking |
-
Um, Nam-hyun, (2013)
-
Chaifetz, Marshal, (2020)
-
An empirical research into IPL's brand doppelgänger using the brand concept mapping technique
Sood, Gaurav, (2024)
- More ...
-
Fournier, Susan, (2013)
-
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W., (2013)
-
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd, (2013)
- More ...