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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Alba, Joseph W."
~person:"Steinhart, Yael"
~source:"econis"
~subject:"Brand management"
~subject:"Capital income"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
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Alba, Joseph W.
Steinhart, Yael
Griskevicius, Vladas
8
Wyer, Robert S.
8
Eisingerich, Andreas B
7
Park, C. Whan
7
Fiske, Susan T.
6
Fitzsimons, Gavan J.
6
Kervyn, Nicolas
6
Krishna, Aradhna
6
Malone, Chris
6
Schmitt, Bernd
6
Gilovich, Thomas
5
Kumar, Amit
5
Noseworthy, Theodore J.
5
Park, Jason Whan
5
Saad, Gad
5
Schwarz, Norbert
5
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4
Ariely, Dan
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Fournier, Susan
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4
Jampol, Lily
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John, Deborah Roedder
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Kenrick, Douglas T.
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Kramer, Thomas
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Lee, Michelle P.
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Shen, Hao
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Simonson, Itamar
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
Positively useless : irrelevant negative information enhances positive impressions
Shoham, Meyrav
;
Moldovan, Sarit
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011707313
Saved in:
2
Saying no to the glow : when consumers avoid arrogant brands
Munichor, Nira
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10011479194
Saved in:
3
"Share and scare" : solving the communication dilemma of early adopters with a high need for uniqueness
Moldovan, Sarit
;
Steinhart, Yael
;
Ofen, Shlomit
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010485558
Saved in:
4
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Saved in:
5
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
6
Pleasure principles : a review of research on hedonic consumption
Alba, Joseph W.
;
Williams, Elanor F.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10009719564
Saved in:
7
Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.
;
Alba, Joseph W.
;
Krishna, Aradhna
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
Saved in:
8
When less is more : consumer aversion to unused utility
Bolton, Lisa E.
;
Alba, Joseph W.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 369-383
Persistent link: https://www.econbiz.de/10009580754
Saved in:
9
The "sprinter effect" : when self-control and involvement stand in the way of sequential performance
Ein-Gar, Danit
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10009259727
Saved in:
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