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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Reimann, Martin
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Castaño, Raquel
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Freiberger Arbeitspapiere
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Journal of the Academy of Marketing Science
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Die Betriebswirtschaft : DBW
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal für Betriebswirtschaft : management review quarterly
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Journal of marketing research : JMR
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Commodity Marketing : Grundlagen und Besonderheiten
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Commodity Marketing : Strategies, Concepts, and Cases
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Cracking the code : leveraging consumer psychology to drive profitability
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Design thinking : understand - improve - apply
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Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
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Freiberg Working Papers
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Handbook of brand relationships
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Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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Integratives Marketing — Wissenstransfer zwischen Theorie und Praxis
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Journal of Economic Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of international marketing
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Journal of service research : JSR
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Journal of the Association for Consumer Research : JACR
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Marketing letters : a journal of research in marketing
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Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex
;
Reimann, Martin
;
Castaño, Raquel
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
Saved in:
2
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
3
Aesthetic package design : a behavioral, neural, and psychological investigation
Reimann, Martin
;
Zaichkowsky, Judith Lynne
;
Neuhaus, Carolin
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 431-441
Persistent link: https://www.econbiz.de/10008728832
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