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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International journal of consumer studies
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"I'd like to be that attractive, but at least I'm smart" : how exposure to ideal advertising models motivates improved decision-making
Sobol, Kamila
;
Darke, Peter R.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 533-540
Persistent link: https://www.econbiz.de/10010410179
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2
Compensatory knowledge signaling in consumer word-of-mouth
Packard, Grant
;
Wooten, David B.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 434-450
Persistent link: https://www.econbiz.de/10010210193
Saved in:
3
The Compensatory Consumer Behavior Model : how self-discrepancies drive consumer behavior
Mandel, Naomi
;
Rucker, Derek D.
;
Levav, Jonathan
; …
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011771848
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