Compensatory knowledge signaling in consumer word-of-mouth
Year of publication: |
2013
|
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Authors: | Packard, Grant ; Wooten, David B. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 4, p. 434-450
|
Subject: | Consumer knowledge | Identity signaling | Self-concept | Self-discrepancy | Self-presentation | Word-of-mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Signalling | Persönlichkeitspsychologie | Personality psychology | Wissen | Knowledge | Wissensmanagement | Knowledge management |
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