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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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The impact of mortality salience on the relative effectiveness of donation appeals
Cai, Fengyan
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010485544
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