The impact of mortality salience on the relative effectiveness of donation appeals
Year of publication: |
2015
|
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Authors: | Cai, Fengyan ; Wyer, Robert S. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 1, p. 101-112
|
Subject: | Mortality salience | Donation | Social desirability | Deservingness |
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