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~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Brand management"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand management
Indien
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Art infusion
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Brand image
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Consumer behaviour
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Corporate culture
1
Cultural congruence
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Allard, Thomas
1
Balakrishnan, Maya
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Brooks, Alison Wood
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Bublitz, Melissa G.
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Journal of business research : JBR
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of advertising : the review of marketing communications
5
Journal of strategic marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International marketing review
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of retailing and consumer services
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
European management journal
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of advertising
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Psychology & marketing
2
Technological forecasting & social change : an international journal
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Asia Pacific business review
1
British journal of management
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Business strategy and the environment
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing : emerging markets
1
Journal of East-West business
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Journal of business ethics : JBE
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
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