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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of econometrics"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Nonparametric statistics"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Nonparametric statistics
Theorie
1,664
Theory
1,664
Estimation theory
1,601
Schätztheorie
1,601
Consumer behaviour
1,303
Time series analysis
665
Zeitreihenanalyse
665
Nichtparametrisches Verfahren
542
USA
525
United States
524
Brand management
473
Markenführung
473
Estimation
470
Schätzung
465
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453
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451
Brand image
433
Markenimage
433
Statistical test
321
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321
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266
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1,839
Collection of articles of several authors
14
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3
Bibliografie enthalten
2
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Linton, Oliver
26
Chen, Xiaohong
17
Li, Qi
13
Lewbel, Arthur
12
Robinson, Peter M.
12
Simar, Léopold
12
Gao, Jiti
11
Janiszewski, Chris A.
11
Phillips, Peter C. B.
11
Florens, Jean-Pierre
10
Su, Liangjun
10
Chen, Songnian
9
Guzman, Francisco
9
Hoderlein, Stefan
9
Cai, Zongwu
8
Fan, Yanqin
8
Horowitz, Joel
8
Krishna, Aradhna
8
Laran, Juliano
8
Li, Degui
8
White, Halbert
8
Wyer, Robert S.
8
Xiao, Zhijie
8
Bagchi, Rajesh
7
Hsiao, Cheng
7
Hu, Yingyao
7
Khare, Arpita
7
Rucker, Derek D.
7
Shiv, Baba
7
Sun, Yiguo
7
Argo, Jennifer J.
6
Bearden, William O.
6
Belk, Russell W.
6
Berger, Jonah
6
Grewal, Dhruv
6
Hoch, Stephen J.
6
Lee, Sokbae
6
Lichtenstein, Donald R.
6
Mammen, Enno
6
McGill, Ann L.
6
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of econometrics
Journal of international consumer marketing
The journal of product & brand management
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,890
International journal of consumer studies
755
International journal of hospitality management
726
Psychology & marketing
652
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Economics letters
298
Journal of marketing communications
295
Tourism management : research, policies, practice
293
International journal of retail & distribution management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
265
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
241
Marketing intelligence & planning
241
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ECONIS (ZBW)
1,839
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
8
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
9
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
10
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
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