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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Konsumentenverhalten
1,188
USA
375
United States
375
Markenimage
190
Brand management
170
Markenführung
170
Beziehungsmarketing
166
Relationship marketing
166
Personality psychology
117
Persönlichkeitspsychologie
117
Brand
113
Markenartikel
113
Marketing management
109
Marketingmanagement
109
Social Web
108
Social web
108
Emotion
105
Experiment
103
Advertising
100
Werbung
99
Advertising effects
96
Werbewirkung
96
Theorie
93
Theory
93
Customer satisfaction
86
Kundenzufriedenheit
86
Internet marketing
82
Online-Marketing
82
Decision
80
Entscheidung
80
Viral marketing
77
Virales Marketing
77
Kulturelle Identität
75
China
74
Marketing
67
Cognition
63
Kognition
63
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Undetermined
457
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25
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Article
1,239
Book / Working Paper
1
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Article in journal
Case study
Konferenzbeitrag
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Aufsatz in Zeitschrift
1,240
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
2
Fallstudie
2
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2
Systematic review
2
Übersichtsarbeit
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English
1,240
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Janiszewski, Chris A.
14
Grewal, Dhruv
12
White, Katherine
12
Argo, Jennifer J.
9
Dahl, Darren W.
9
Haws, Kelly L.
9
Laran, Juliano
9
Walker Reczek, Rebecca
9
Bagchi, Rajesh
8
Khare, Arpita
8
Krishna, Aradhna
8
Lichtenstein, Donald R.
8
MacInnis, Deborah J.
8
McGill, Ann L.
8
Rucker, Derek D.
8
Shiv, Baba
8
Wyer, Robert S.
8
Berger, Jonah
7
Giesler, Markus
7
Lehmann, Donald R.
7
Morales, Andrea C.
7
Palmatier, Robert W.
7
Sengupta, Jaideep
7
Wilcox, Keith
7
Bearden, William O.
6
Belk, Russell W.
6
Fishbach, Ayelet
6
Gal, David
6
Inman, J. Jeffrey
6
Irmak, Caglar
6
John, Deborah Roedder
6
Kardes, Frank R.
6
Kumar, V.
6
Meyers-Levy, Joan
6
Mukhopadhyay, Anirban
6
Pieters, Rik
6
Simonson, Itamar
6
Thompson, Craig J.
6
Van Osselaer, Stijn M. J.
6
Vohs, Kathleen D.
6
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of international consumer marketing
Journal of marketing
Journal of business research : JBR
2,142
Journal of retailing and consumer services
1,951
International journal of consumer studies
764
International journal of hospitality management
748
Psychology & marketing
694
The journal of brand management : an international journal
481
The journal of product & brand management
457
Asia Pacific journal of marketing and logistics
412
European journal of marketing : EJM
385
Journal of travel and tourism marketing
380
Tourism management : research, policies, practice
379
Journal of marketing research : JMR
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Management science : journal of the Institute for Operations Research and the Management Sciences
339
Journal of marketing management : MM
336
Journal of marketing communications
315
Journal of retailing
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
313
Cogent business & management
311
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of business ethics : JOBE
299
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
294
Journal of fashion marketing and management
293
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
275
The journal of services marketing
273
Marketing intelligence & planning
270
Technological forecasting & social change : an international journal
270
Journal of hospitality marketing & management
268
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
268
Journal of economic psychology : research in economic psychology and behavioral economics
263
Young consumers : insight and ideas for responsible marketers
243
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
1,240
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1
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1,240
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
5
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
6
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
7
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
8
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
9
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
10
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
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