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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing"
~subject:"Consumer preferences"
~subject:"Perception"
~subject:"Psychology of advertising"
~subject:"aesthetics"
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7
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
Product experience
24
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
10
International journal of product development : IJPD
6
Psychology & marketing
5
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Beiträge zum Produkt-Marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing research
3
Administrative science quarterly : ASQ
2
Forschungs-/Entwicklungs-/Innovations-Management
2
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Personality, design and marketing : matching design to customer personal preferences
2
Sensory marketing : research on the sensuality of products
2
Bedrijfseconomische verhandeling
1
Beiträge zur Sensorik im Marketing
1
Discussion papers / CEPR
1
European journal of marketing : EJM
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Games and economic behavior
1
Hagley perspectives on business and culture
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interdisciplinary public finance, business and economics studies ; Volume 5
1
International journal of advertising : the review of marketing communications
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of Consumer Marketing
1
Journal of Indian business research
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic behavior & organization : JEBO
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of marketing communications
1
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8
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1
Buying beauty for the long run : (mis)predicting liking of product aesthetics
Buechel, Eva C.
;
Townsend, Claudia
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10011900546
Saved in:
2
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
3
It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment
Wu, Freeman
;
Samper, Adriana
;
Morales, Andrea C.
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 651-672
Persistent link: https://www.econbiz.de/10011755406
Saved in:
4
Color saturation increases perceived product size
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
Saved in:
5
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
6
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
7
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
8
The Presenter's Paradox
Weaver, Kimberlee
;
Garcia, Stephen M.
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 445-460
Persistent link: https://www.econbiz.de/10009658080
Saved in:
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