The Presenter's Paradox
Kimberlee Weaver; Stephen M. Garcia; Norbert Schwarz
| Year of publication: |
2012
|
|---|---|
| Authors: | Weaver, Kimberlee ; Garcia, Stephen M. ; Schwarz, Norbert |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 3, p. 445-460
|
| Subject: | Produktgestaltung | Product design | Konsumentenpräferenzen | Consumer preferences | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009658080