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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing theory"
~isPartOf:"Revue d'économie industrielle"
~person:"Rajagopal, Priyali"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing theory
Revue d'économie industrielle
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Consumer evaluations of hybrid products
Rajagopal, Priyali
;
Burnkrant, Robert E.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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