Consumer evaluations of hybrid products
Year of publication: |
2009
|
---|---|
Authors: | Rajagopal, Priyali ; Burnkrant, Robert E. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 2, p. 232-241
|
Subject: | Produkt | Product | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Produktmanagement | Product management | Marketing | Psychologie | Psychology | USA | United States |
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