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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Innovation"
~subject:"Markenführung"
~subject:"Market research"
~subject:"Relationship marketing"
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Innovation
Markenführung
Market research
Relationship marketing
Marktforschung
77
Consumer behaviour
21
Konsumentenverhalten
21
Deutschland
20
Germany
19
Theorie
11
Theory
11
Befragung
7
Interview
7
Internet
6
Target group
5
Zielgruppe
5
Beziehungsmarketing
4
Brand image
4
Brand management
4
Markenimage
4
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4
Stichprobenerhebung
4
Advertising effects
3
Automotive market
3
Kfz-Markt
3
Marketing
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Social Web
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Social web
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Werbewirkung
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Ideologie
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Ideology
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Lieferantenmanagement
2
Markenartikel
2
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2
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2
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70
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4
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71
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71
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4
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1
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German
56
English
22
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Wessner, Konrad
3
Briley, Donnel A.
2
Crockett, David
2
Garbarino, Ellen
2
Jung, Kiju
2
Kühn, Thomas
2
Pendarvis, Nicholas
2
Wynhausen, Jesse
2
Abold, Roland
1
Althoff, Stefan
1
Amir, On
1
Baumgartner, Hans
1
Baumgärtel, Otto A.
1
Becker, Josef
1
Beeske, Sigrid
1
Benussi, Swantje
1
Bieler, Ralf
1
Blut, Markus
1
Bosch, Volker
1
Brosius, Felix
1
Burnkrant, Robert E.
1
Bössow, Oliver
1
Campbell, Margaret C.
1
Cartellieri, Maximilian
1
Coskuner-Balli, Gokcen
1
Csisáky, Meike
1
Czaplicki, Andreas
1
Dethlefsen, Hans A.
1
Dillon, William R.
1
Dolbec, Pierre-Yann
1
Dziobek, Eberhard
1
Döring, Karen
1
Dürr, Karin
1
Eiting, Alexander
1
Evanschitzky, Heiner
1
Fischer, Eileen
1
Frederick, Donald G.
1
Fuchs, Doris
1
Geißler, Holger
1
Geuens, Maggie
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
63
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Journal of marketing
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
77
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1
Planung & Analyse
[2018-2021]: Frankfurt am Main : Deutscher Fachverlag GmbH
-
2018-2021
Persistent link: https://www.econbiz.de/10011807160
Saved in:
2
Our vision for the Journal of Consumer Research : it's all about the consumer
Inman, J. Jeffrey
;
Campbell, Margaret C.
;
Kirmani, Amna
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 955-959
Persistent link: https://www.econbiz.de/10011843950
Saved in:
3
A research agenda on political ideology in consumer research : a commentary on Jung et al.’s "blue and red voices"
Crockett, David
;
Pendarvis, Nicholas
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 500-502
Persistent link: https://www.econbiz.de/10011755254
Saved in:
4
Political ideology and consumer research beyond complaining behavior : a response to the commentaries
Jung, Kiju
;
Garbarino, Ellen
;
Briley, Donnel A.
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 511-518
Persistent link: https://www.econbiz.de/10011755403
Saved in:
5
Crowdsourcing consumer research
Goodman, Joseph K.
;
Paolacci, Gabriele
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 196-210
Persistent link: https://www.econbiz.de/10011763953
Saved in:
6
Conceptualizing consciousness in consumer research
Williams, Lawrence E.
;
Poehlman, T. Andrew
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 231-251
Persistent link: https://www.econbiz.de/10011738711
Saved in:
7
Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.
;
Amir, On
;
Lee, Leonard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
Saved in:
8
A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.
;
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
2
,
pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
Saved in:
9
P&A-Handbuch der Markt- und Marketingforschung
Frankfurt am Main : Deutscher Fachverlag GmbH
-
2002-2016
Persistent link: https://www.econbiz.de/10001673123
Saved in:
10
Refashioning a field? : connected consumers and institutional dynamics in markets
Dolbec, Pierre-Yann
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1447-1468
Persistent link: https://www.econbiz.de/10010526525
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