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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Kim, Jungkeun"
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Personality psychology"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Markenimage
Online-Marketing
Personality psychology
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
5
Beziehungsmarketing
3
Brand
3
COVID-19
3
Coronavirus
3
Markenartikel
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Social status
3
Sozialer Status
3
USA
3
United States
3
childhood socioeconomic status
3
Advertising effects
2
Bibliometrics
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Brand management
2
Children
2
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2
Luxury goods
2
Luxusgüter
2
Markenführung
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Personality trait
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Persönlichkeitsmerkmal
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Stakeholder
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Stress
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Work stress
2
brands
2
perceived threat
2
socioeconomic status
2
Advertising
1
Brand extension
1
Cognition
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1
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Bulgarian
English
Malay (macrolanguage)
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Kim, Jungkeun
Sprott, David E.
Sung, Yongjun
Sela, Aner
5
Agrawal, Nidhi
4
Forehand, Mark R.
4
Gonc̦alves, Helena Martins
4
Pham, Michel T.
4
Shiv, Baba
4
Stephen, Andrew T.
4
Albrecht, Carmen-Maria
3
Argo, Jennifer J.
3
Bauer, Brittney C.
3
Berger, Jonah
3
Irmak, Caglar
3
Jiang, Yuwei
3
Kuanr, Abhisek
3
Labroo, Aparna A.
3
Lee, Angela Y.
3
Morwitz, Vicki G.
3
Mukhopadhyay, Anirban
3
Noseworthy, Theodore J.
3
Pradhan, Debasis
3
Sauer, Nicola E.
3
Sengupta, Jaideep
3
Thompson, Craig J.
3
Wan, Echo Wen
3
White, Katherine
3
Woodside, Arch G.
3
Yi, Youjae
3
Aggarwal, Pankaj
2
Anlamlier, Eda
2
Arnold, Mark J.
2
Arnould, Eric J.
2
Bagozzi, Richard P.
2
Bodur, H. Onur
2
Brown, Stephen
2
Bui, M̃y
2
Calabuig Moreno, Ferran
2
Chae, Boyoun
2
Chang, Hannah H.
2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
International journal of advertising : the review of marketing communications
4
European journal of marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of marketing communications
2
Corporate reputation review : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
8
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date (oldest first)
1
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Saved in:
2
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
3
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun
;
Choi, Sejung Marina
;
Ahn, Hongmin
;
Song, …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
Saved in:
4
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
5
Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo
;
Sung, Yongjun
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
Saved in:
6
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Saved in:
7
When does the past repeat itself? : the interplay of behavior prediction and personal norms
Chandon, Pierre
;
Smith, Ronn J.
;
Morwitz, Vicki G.
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 420-430
Persistent link: https://www.econbiz.de/10009375711
Saved in:
8
Effects of brand personality on brand trust and brand affect
Sung, Yongjun
;
Kim, Jooyoung
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
Saved in:
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