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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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Werbewirkung
Brand image
97
Markenimage
97
Consumer behaviour
93
Konsumentenverhalten
93
Brand management
69
Markenführung
69
Brand
44
Markenartikel
44
Sportmarketing
38
Sports marketing
38
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27
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27
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24
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19
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Persönlichkeitspsychologie
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Markentransfer
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Sportler
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Sponsoring
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Consumer preferences
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Konsumentenpräferenzen
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Aggarwal, Pankaj
2
Argo, Jennifer J.
2
Chae, Boyoun
2
Sengupta, Jaideep
2
White, Katherine
2
Allan, David
1
Andrade, Eduardo B.
1
Asada, Akira
1
Baumgartner, Hans
1
Berger, Jonah
1
Bhattacharjee, Amit
1
Brison, Natasha T.
1
Brown, Katie M.
1
Dalton, Amy N.
1
Dong, Lily
1
Fink, Janet S.
1
Finkel, Eli J.
1
Fitzsimons, Gráinne M.
1
Geuens, Maggie
1
Hayduk, Ted, III
1
Herbst, Kenneth C.
1
Hoegg, JoAndrea
1
Inoue, Yuhei
1
Ko, Yong Jae
1
Laran, Juliano
1
Lee, Joon Sung
1
Li, Xiuping
1
McGill, Ann L.
1
Menon, Geeta
1
Montgomery, Nicole Votolato
1
Mudrick, Michael T.
1
Park, Jin
1
Park, Sangchul
1
Parker, Heidi M.
1
Pickett, Andrew C.
1
Puzakova, Marina
1
Rajagopal, Priyali
1
Son, Sung Wook
1
Son, Sungwook
1
Tian, Kelly
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
55
Journal of marketing communications
51
International journal of advertising : the quarterly review of marketing communications
49
International journal of advertising : the review of marketing communications
47
The journal of product & brand management
35
Psychology & marketing
34
Journal of promotion management : JPM
32
Journal of advertising research
30
Journal of advertising : official publication of the American Academy of Advertising
28
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
22
Journal of retailing and consumer services
22
International journal of internet marketing and advertising : IJIMA
20
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
16
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
International journal of sports marketing & sponsorship
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of hospitality management
10
Journal of global marketing
10
Marketing intelligence & planning
10
Journal of marketing management : MM
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of current issues and research in advertising : JCIRA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
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ECONIS (ZBW)
19
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19
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1
The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation
Williams, Antonio S.
;
Son, Sungwook
;
Walsh, Patrick
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10012519180
Saved in:
2
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
3
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
4
Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
5
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
6
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
7
Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements
Brison, Natasha T.
;
Pickett, Andrew C.
;
Brown, Katie M.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10012815534
Saved in:
8
When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism
Aggarwal, Pankaj
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 307-323
Persistent link: https://www.econbiz.de/10009581293
Saved in:
9
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
10
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
Saved in:
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