The impact of gender expression on female athlete endorser effectiveness
Year of publication: |
2018
|
---|---|
Authors: | Parker, Heidi M. ; Mudrick, Michael T. ; Fink, Janet S. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 4, p. 264-274
|
Subject: | endorsement effectiveness | female athlete endorsements | gender expression | Sportler | Athletes | Frauen | Women | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Geschlecht | Gender | Markenimage | Brand image |
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