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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~language:"eng"
~person:"Meyers-Levy, Joan"
~person:"Sengupta, Jaideep"
~subject:"Consumer behaviour"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
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Consumer behaviour
Wirkungsanalyse
Konsumentenverhalten
11
Advertising effects
3
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3
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3
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3
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2
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Meyers-Levy, Joan
Sengupta, Jaideep
Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Shiv, Baba
7
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6
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6
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6
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6
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6
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6
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6
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6
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5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Grewal, Dhruv
5
Hardesty, David M.
5
Hoch, Stephen J.
5
Kidwell, Blair
5
Mogilner, Cassie
5
Pieters, Rik
5
Samper, Adriana
5
Sela, Aner
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
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4
Alba, Joseph W.
4
Arnould, Eric J.
4
Bolton, Lisa E.
4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
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ECONIS (ZBW)
11
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1
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
2
Forced to be bad : the positive impact of low-autonomy vice consumption on consumer vitality
Chen, Fangyuan
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1089-1107
Persistent link: https://www.econbiz.de/10010473294
Saved in:
3
The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
5
,
pp. 931-946
Persistent link: https://www.econbiz.de/10009711958
Saved in:
4
Effects of construal level on the price-quality relationship
Yan, Dengfeng
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 376-389
Persistent link: https://www.econbiz.de/10009272146
Saved in:
5
Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan
;
Zhu, Rui Juliet
;
Jiang, Lan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003982902
Saved in:
6
Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
Saved in:
7
Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set
Kim, Kyeongheui
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10003724548
Saved in:
8
Recalling past temptations : an information-processing perspective on the dynamics of self-control
Mukhopadhyay, Anirban
;
Sengupta, Jaideep
;
Ramanathan, Suresh
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10003806914
Saved in:
9
The influence of a brand name's association set size and world frequency on brand memory
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001099795
Saved in:
10
Priming effects on product judgments : a hemispheric interpretation
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 76-86
Persistent link: https://www.econbiz.de/10001098511
Saved in:
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