Priming effects on product judgments : a hemispheric interpretation
Year of publication: |
1989
|
---|---|
Authors: | Meyers-Levy, Joan |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 1, p. 76-86
|
Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
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