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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Castaño, Raquel"
~person:"Fajardo, Tatiana M."
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Castaño, Raquel
Fajardo, Tatiana M.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of current issues and research in advertising
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
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Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
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