Brand-aid
Martin Reimann, Sandra Nuñez, Raquel Castaño
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Reimann, Martin ; Rios, Sandra ; Castaño, Raquel |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 3, p. 673-691
|
| Subject: | close brand relationships | brand love | physical pain | feelings of social connectedness | marketing analgesics | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Emotion | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011755407