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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Fujita, Kentaro"
~person:"Gorlin, Margarita"
~subject:"Innovation"
~subject:"Product design"
~subject:"Produktlebenszyklus"
~type:"article"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
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When going green backfires : how firm intentions shape the evaluation of socially beneficial product enhancements
Newman, George E.
;
Gorlin, Margarita
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 823-839
Persistent link: https://www.econbiz.de/10010473361
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