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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Phillips, Barbara J."
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Consumer behaviour
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Phillips, Barbara J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of advertising : the quarterly review of marketing communications
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Narrative and persuasion in
fashion
advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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