Narrative and persuasion in fashion advertising
Barbara J. Phillips; Edward F. McQuarrie
| Year of publication: |
2010
|
|---|---|
| Authors: | Phillips, Barbara J. ; McQuarrie, Edward F. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 3, p. 368-392
|
| Subject: | Mode | Fashion | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Persönlichkeitspsychologie | Personality psychology | Emotion | Nordamerika | North America |
| Extent: | Ill., graph .Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008662513