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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~source:"econis"
~subject:"Zielgruppe"
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Advertising effects
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of advertising research
19
International journal of advertising : the quarterly review of marketing communications
18
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Application of gaming in new media marketing
2
Australasian marketing journal
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Breaking new ground in theory and practice
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Cutting edge international research
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Darden Case
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Discussion paper / Tinbergen Institute
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
International journal of industrial organization
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
2
How childhood advertising exposure can create biased product evaluations that persist into adulthood
Connell, Paul M.
;
Brucks, Merrie
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10010380998
Saved in:
3
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
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