An audience of one : behaviorally targeted ads as implied social labels
Year of publication: |
June 2016
|
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Authors: | Summers, Christopher A. ; Smith, Robert W. ; Walker Reczek, Rebecca |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 1, p. 156-178
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Subject: | social labeling | self-perceptions | behaviorally targeted advertising | online advertising | digital marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Zielgruppe | Target group | Warenkennzeichnung | Product labelling | Werbung | Advertising | Social Web | Social web |
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