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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
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Cognition
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Journal of business research : JBR
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The marketing review
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Business history
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Ekonomiska Samfundets tidskrift
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Europäische Hochschulschriften / 5
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Gender in management : an international journal
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Human relations
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
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2
Money talks: perceived advertising expense and expected product quality
Kirmani, Amna
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 344-353
Persistent link: https://www.econbiz.de/10001098564
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