An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Kathryn R. Mercurio; Mark R. Forehand
| Year of publication: |
2011
|
|---|---|
| Authors: | Mercurio, Kathryn R. ; Forehand, Mark R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 3, p. 555-577
|
| Subject: | Printwerbung | Print advertising | Werbewirtschaft | Advertising industry | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Kognition | Cognition | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009375670