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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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sensory marketing
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expectancy disconfirmation
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
11
Journal of retailing and consumer services
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Journal of business research : JBR
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Psychology & marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research
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Journal of marketing research : JMR
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Theoretical and Applied Economics
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Theoretical and applied economics : GAER review
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European journal of marketing
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Journal of consumer research : JCR ; an interdisciplinary journal
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Sport management review
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International journal of consumer studies
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Journal of advertising research
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Qualitative market research : an international journal
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Redmarka : revista de marketing aplicado
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The journal of product & brand management
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Tourism management : research, policies, practice
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VNU journal of economics and business
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2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria
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2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria
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Asia Pacific journal of marketing and logistics
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Building corporate identity, image and reputation in the digital era
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Business horizons
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Cogent Business & Management
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Digital business
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Emotional, sensory, and social dimensions of consumer buying behavior
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European business review
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Faculty & research / Insead : working paper series
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HEC Paris research paper series
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International Journal of Strategic Decision Sciences (IJSDS)
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International Journal of Technology for Business (IJTB)
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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2
Healthy-left, unhealthy-right : can displaying healthy items to the left (versus right) of unhealthy items nudge healthier choices?
Romero, Marisabel
;
Biswas, Dipayan
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10011521923
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